What is corporate branding?According to Wikipedia;
refers to the practice of promoting the brand name
of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding
are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding
is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation... The ways in which corporate brands and other brands interact is known as the corporate brand architecture.
There are many definitions of corporate branding.
According to businessdictionary.com;
“The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.”
Attempt to attach higher credibility to a new product by associating it with a well-established company name. Unlike a family-branding (which can be applied only to a specific family of products), corporate branding
can be used for every product marketed by a firm”
starts with the name of your firm or company. It is the foremost thing that a customer would look at. It is the first introduction, first impression of your product or company. Short brand names are preferable because they are easy to memorise. Make it unique. You don’t want other businesses with similar names. That would create lot of confusion and would not be good for your business. Also you need a unique name so that you can trademark it without difficulty.
Contrary to popular belief branding
is much more than colour schemes, name, logo, and tagline.
includes the values of a business or a company. What your company represents, what is its personality, what is the mission of the company? How all of this is incorporated when dealing with existing or potential customers? How you treat your customers? Your customer service, how well your employees and staff is trained to do their job and deal with the customers? The quality of your products and packaging etc. are all included in corporate branding
In short, whenever or however a customer or potential customer comes in contact with anything to with your product or business can have influence on your corporate brand.
Importance of Corporate Branding
It goes without saying that corporate branding
is absolute must for any company and business. Any marketing strategy cannot be complete without branding incorporated into it. There are some of the main advantages of corporate branding.
• One significant advantage of corporate branding
is that you don’t have to develop different branding and marketing strategies for different products of your company. One strategy for all the products of your company. Simplicity, ease and hassle free marketing.
• It is cost effective. As mentioned above when you have corporate branding
you don’t need to develop and invest money and time in different products or services your brand has to offer. This saves a lot of money in addition to time.
• Investing in corporate branding
in terms of money and time will result in instant recognition of your company and products. This in turn create emotional bond between you and your customers. This generates brand loyalty between patrons and your brand.
• Corporate branding
gives edge to your business in terms of competitiveness. People are already familiar with the name, logo and tagline of your company, this makes it easier to sell and advertise your products and services.
• Corporate branding
creates among the employees a clear and uniform understanding of your products, services and what your company stands for, this makes the employees align well with the strategies and protocols of the company.
• Word of mouth is still one of the best ways to get new business. Branding
creates just that. When you are consistent with your values and the customers get the maximum benefits unswervingly. They are sure to recommend you to their friends and family.
Corporate Branding Companies
Here are three of the best corporate branding
We are a passionate experienced team with big ambitions.
We’re a team of hard-working, coffee drinking, music-loving, designers, thinkers and doers who believe that joy exists in the small things.
92 Branders is a boutique branding agency. We specialise in building passionate brands that enrich the human experience. Our strength lies in determining the “Big Idea” behind a brand and in creating partnerships that go the distance.
Your brand is not a logo and a product. It’s an emotional connection that can become a life changer and ever-turning kiosk upon which your customer tags memories. By infusing a brand with emotional attributes, 92 Branders creates a sticky brand that conjures up memory after memory, turning customers into raving fans.
“We are a team of dedicated professionals who are in the dynamic field of creative communication and consultation
Because that’s really what we choose to be; want to be; love to be”
“What We Offer: The plethora of services all tucked neatly in our bag comprise: –
Concept & Design
Social Media Management
““We are a hybrid, ‘Integrated Brand Activation Agency’ that combines technology and research to supplement communication. We look into trends, insights and innovation before we service your diverse brand requirements”
“Brandlife is an integrated brand activation agency which functions nationally, while our central set-up is in Lahore. We provide everything a Brand requires to amplify its footprint, starting from market research and concept/ strategy creation to on-ground and digital marketing activations. We analyse media consumption habits, trends, and extract vital psychographic insights to empower your brand”