So what are the basics that you absolutely need to know to market your business effectively on social media? Here they are.
1. Choose and Stick to the Best Platform
All social networks are not equal. Different businesses attract different people; those different people actively use and prefer different platforms.
It’s important, then, that you figure out who you’re trying to reach on social media and where they can be found. To do this, you’ll need buyer personas, profiles of your main types of customers that can be used to zero in on your target audience.
Once you determine the best one or two platforms, stay put and master your marketing strategy there first. Then you can widen your efforts to other social networks.
2. Set Attainable, Specific Goals
The next step is to set social media marketing goals. Not the vague sort that can’t really be defined or outlandish ones that you could never reach. Instead, you want to set clear-cut goals that you can actually accomplish within a set period of time. Additionally, your objectives should be backed by a plan, which will make success much more likely.
3. Spy on Your Competitors
How do you know what tactics will successfully reel in your target audience? Check out what similar businesses with the same customer bases are doing. Of course, it’s a no-brainer to keep tabs on competitors that are doing well on social media. But they aren’t the only ones you should be spying on.
You can also learn much from companies like yours that are struggling in this area. Using your expanding knowledge of social media best practices and what you learn from your strongest rivals, you can pinpoint what not to do. You don’t have to go the trial and error route. Let competitors try and err for you!
4. Balance Human and Promotional Posts
Of course, one of your end goals is to gain customers. Yet, that doesn’t mean that every post needs a sales pitch in the caption or even a link to your online store. That kind of pushy self-promotion gets old quick.
While promotion is appropriate in some cases, the majority of your posts should be more human than anything. Show personality, encourage people to engage with you, allow people to get to know the amazing people behind what you offer. That genuine emotional connection will actually drive sales harder than 24/7 advertising will.
5. Always Be Learning
If you’re just getting started with social media marketing, remember: you don’t need to be a guru in every area of social media to accomplish your marketing objectives. Start small and most importantly, take on a mindset of learning. Spend some time each day on social media, focused on familiarizing with the ins and outs of the platforms and trying new things. You’ll find that you accomplish more than if you rush through, trying to force outcomes.
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