What is Digital Marketing?January 30, 2019
What is E-commerce?
E-commerce — electronic commerce or EC — is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping.
You can never doubt about the ability to sell goods and services online which have made businesses more viable and profitable. It is really important to see the buyer’s trend and look over everything before starting an e-Commerce store because that is what makes your business to go global by taking strategic decisions.
With ecommerce, you can grow organic traffic and sales with e-commerce blogging. From making videos to writing blog content, you’ll be able to optimize your store to drive traffic and sales without having to spend more money. A brick and mortar retailer would need to market to their customers to encourage visits or ensure they’re located in a high traffic area to get more shoppers. With e-commerce, you’ll be able to not only get traffic organically through content creation; you’ll be able to monetize those customers with retargeting ads.
Types Of E-Commerce
Business-to-business is refers to the electronic exchange of products, services or information between businesses rather than between businesses and consumers.
Business-to-consumer is the retail part of e-commerce on the internet. It is when businesses sell products, services or information directly to consumers.
Consumer-to-consumer is a type of e-commerce in which consumer’s trade products, services and information with each other online. These transactions are generally conducted through a third party that provides an online platform on which the transactions are carried out.
Consumer-to-business is also it’s type in which consumers make their products and services available online for companies to bid on and purchase.
Advantages Of E-commerce
- Faster buying/selling procedure, as well as easy to find products.
- Buying/selling 24/7.
- More reach to customers, there is no theoretical geographic limitations.
- Low operational costs and better quality of services.
- No need of physical company set-ups.
- Easy to start and manage a business.
- Customers can easily select products from different providers without moving around physically.
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